Endorsed by Industry Experts
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“A terrific market chart.”

Ted Weschler

Ted Weschler

Investment Manager at Berkshire Hathaway

“The Big Picture does a good job of illustrating long-term market trends.”

John C. Bogle

John C. Bogle

Founder of Vanguard

The Big Picture chart displays a great deal more information about different asset class returns than the Ibbotson charts that you’ve probably seen.

Bob Veres

Bob Veres

Financial Advisor & Writer

The Big Picture has been a Big Success in our retail network, with advisors responding to the longer time horizon and cleaner approach than competing alternatives.

Nadine Gartley

Nadine Gartley

Managing Director
Product Management & Innovation Scotia Asset Management

I’m a big fan of ‘The Big Picture’

William P. Bengen

William P. Bengen

CFP, Creator of the “4% Rule”

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Downturns & Recoveries

Since 1926, stocks have fallen by over 20 percent on eight occasions, but following each downturn, they have recovered and gone on to reach new highs.

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Diversification

Compare how different investment mixes have balanced returns and stability over time.

Risk & Return

Stocks have historically outperformed, but with higher volatility. Balanced portfolios offer a smoother ride during downturns.

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Staying Invested

Despite 16 recessions and numerous crises, U.S. stocks have turned $1 into $12,000 over the past century.

Historical Context

From recessions to oil prices, global events shape market performance across all asset classes.

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