Endorsed by Industry Experts
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“A terrific market chart.”

Ted Weschler

Ted Weschler

Investment Manager at Berkshire Hathaway

“The Big Picture does a good job of illustrating long-term market trends.”

John C. Bogle

John C. Bogle

Founder of Vanguard

The Big Picture chart displays a great deal more information about different asset class returns than the Ibbotson charts that you’ve probably seen.

Bob Veres

Bob Veres

Financial Advisor & Writer

The Big Picture has been a Big Success in our retail network, with advisors responding to the longer time horizon and cleaner approach than competing alternatives.

Nadine Gartley

Nadine Gartley

Managing Director
Product Management & Innovation Scotia Asset Management

I’m a big fan of ‘The Big Picture’

William P. Bengen

William P. Bengen

CFP, Creator of the “4% Rule”

The Perfect Conversation Starter

Graph displaying downturns and recoveries in the market since year 1920

Downturns & Recoveries

Since 1926, stocks have fallen by over 20 percent on eight occasions, but following each downturn, they have recovered and gone on to reach new highs.

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1-yr, 3-yr, 5-yr, and 10-yr chart displaying how different investment mixes have balanced over time

Diversification

Compare how different investment mixes have balanced returns and stability over time.

Chart displaying the risk and return for stocks

Risk & Return

Stocks have historically outperformed, but with higher volatility. Balanced portfolios offer a smoother ride during downturns.

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Graph displaying how U.S stocks have turned $1 into $12,000 over the past century

Staying Invested

Despite 16 recessions and numerous crises, U.S. stocks have turned $1 into $12,000 over the past century.

Graph displaying historical context for global events that have shaped market performance

Historical Context

From recessions to oil prices, global events shape market performance across all asset classes.

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